Project Spotlight
Your Zone on Walmart.com
Rockfish Interactive partnered with Walmart to develop an online destination promoting its new Your Zone brand of furniture,
bedding and décor. The goal was to create an online experience for teens and moms that is unique, fun, informational and easy to
navigate. Your Zone is an environment within walmart.com where moms and teens can interact with products, find decorating
inspiration, create personalized rooms, purchase products and share their thoughts and experiences. The site is hosted on
Rockfish Interactive’s servers, but is housed within the walmart.com framework for a seamless shopping experience.
The Your Zone site features a Room Configurator where users
can create and then view a 3D representation of a room they have personally designed. The user is able to select wall color
and flooring style along with a variety of You Zone products to create their own unique space.
Once a room is created, all items can be added to the walmart.com shopping list, allowing users to purchase the items they like
from their room design. A print function gives users the option to make a list of the items for later purchase, while a video and
photo upload creates an opportunity for users to share their designs and their experiences with Your Zone. Additionally, the site
offers an Augmented Reality experience where users can enjoy a virtual tour of Your Zone and the Room Configurator.
Snapshot
Technologies - Flex 3, ActionScript 3.0, Degrafa for skinning.
Why it is cool - Completely custom-designed and adjustable for new products
Release Date - May 2009
URL - www.walmart.com/yourzone
Lunchboxbuilder.com
Rockfish joined forces with three Walmart suppliers to provide a creative, custom experience for young users.
The end result? Lunchboxbuilder.com
Rockfish Interactive created Lunchboxbuilder.com to offer a site that's both kid-friendly and supplier-supported.
The website allows kids to kick their creativity up a notch while promoting three Walmart suppliers: Pepperidge Farms,
Mott's and Smuckers.
Lunchboxbuilder.com lets users create customized lunchboxes, with a wide variety of choices along the way. Users can
choose the type of lunchbox they want to create, add a splash of color and decorate the lunchbox with a wide variety
of stickers. At any point in the creation process, users can click and drag their lunchbox to get a full 360 degree
view. When finished with their creation, users can print their lunchbox or add it to an online gallery for a chance to win prizes.
The website also utilizes Rockfish's customizable couponing system. Visitors can quickly print coupons for lunchbox-friendly
items like Pepperidge Farms Goldfish Crackers, Mott's Applesauce and Smuckers Uncrustables.
Snapshot
Technologies - Papervision, Flash 9, Flex, ASP.NET, SQL, jQuery
Why it is cool - Engages kids, moms, and suppliers alike
Release Date - August 2009
URL - Lunchboxbuilder.com